‘As you may know, personal care is one of my passions, but so is sustainability,’ she says in the video. ‘As a family, we’ve loved supporting Jaden on his journey with Just Water. And now we have Hey Humans, which I am proud to present as the first personal care brand to be 99% plastic-free across the category.
‘We have toothpaste, deodorant, body wash, and lotion, all in the collection, exclusively available at Target. And all the products are under $6. Our scents are gender-neutral and formulated with naturally derived, upcycled ingredients to best respect our planet’s resources.’
The soothing, calming video was in stark contrast to the one posted by her husband Will Smith, who announced the new line with a hilarious video of himself brushing his teeth with sustainable toothpaste.
‘This is Clean Mint Rush whitening toothpaste,’ Will said as he applied a dab of the product to his brush.
He then begins describing the product while simultaneously brushing his teeth.
The video was interspersed with relaxing shots of Jada going for walks, and hanging out with her family.
Interestingly, the announcement also included a shout-out to her son Jaden’s own line of water, Just Water.